The Never Ending Link

The Neverending Link by George Holland
The Neverending Link, created by George Holland for people to wear at his father’s funeral in 2012.

The Never Ending Link pictured here, which is made up of 4 pieces of a bicycle chain, was created by George Holland of London as a way to remember his dad Rob Jefferies.

Sadly, Rob was run over and killed in 2012 whilst out for a cycle ride. George handed out a Never Ending Link as a broach to wear at Rob’s funeral.

George said,

I thought the Never Ending Link could be a good pin for raising awareness.

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